Olympics are in your pocket: Part One

Olympics are in your pocket!

This is the slogan of the mobile giant, China Mobile, in 2007 and 2008. By saying Olympics are in your pocket, they mean that mobile phone will become a main channel for the people around the world to participate in the 2008 Beijing Olympics. In 2004, China Mobile was selected as the partner and the mobile communication service provider of Beijing Olympics. According to the report of People's Daily, China Mobile will provide all mobile communications networks and services to the Beijing Olympic Games, 2008 Paralympic Games, the Beijing Organizing Committee for the 2008 Olympic Games (BOCOG), the Chinese Olympic Committee (COC). By riding on Beijing Olympics, it's obvious that the mobile giant has strengthened its dominant position in China's mobile communication market. Through the strategies of China Mobile in Beijing Olympics, we will have a good chance to explore the new phenomena in mobile media and predict the future trends in China's mobile communication market.

One interesting example is mobile TV. Mobile TV was reported to be one of the most desirable services in 3G era in China. According a report released by In-Stat, almost one third of the Chinese consumers has shown strong interest to mobile TV. But will mobile TV play a significant role in Beijing Olympics and take this advantage to become a new popular service? My answer is YES as long as China Mobile adds mobile TV into its packages. According to the latest research from Juniper Research, mobile TV market in China will grow from $36 million in 2007 to $98 million during the Olympic Games in 2008.

What do you think about mobile TV?
Will mobile TV play a significant role in 2008 Olympics?
We are looking forward to hearing your ideas.

To be continued.